A few months after the date of the rollout of the notorious Medic Update, we try to clarify what really happened in the SERP.

Google focuses on the speed, authority and clarity of websites: but which of these factors is the true heart of the update?


The White Paper is the result of our comparative analysis, developed on sites that have lost and gained traffic, in various sectors.
Inside you can learn more:
  • which factors have impacted on the post-update ranking, in terms of authority, optimization and performance
  • tips and best practices to optimize your website and improve its positioning.

Get our free White Paper "Medic Update 2018" created by Pasquale Gangemi,  Head of Search Operations and Andrea Agostino, Web Analyst in Pro Web Consulting.